Zelo Enhanced Water! Water With A Purpose

Uploaded by TheBalancingAct on Nov 17, 2011

Denise Austin discusses new research linking food dye and hyperactivity

http://www.youtube.com/watch?v=BOzZBa6EFHg

Zelo Water: The power of vitamin C for your health AND your good looks!

Uploaded by TheBalancingAct on Nov 11, 2011

Denise Austin discusses the power of vitamin C for your health AND your good looks!

http://www.youtube.com/watch?v=dsNpfHmy-JI

Zelo Water: Staying hydrated for your health & your appearance

Uploaded by TheBalancingAct on Nov 10, 2011

How much water do you really need? Denise Austin discusses the importance of staying hydrated for your health and your appearance!

http://www.youtube.com/watch?v=mYpPSlMH8ZI

National Diabetes Month--The Importance of Walking

Uploaded by TheBalancingAct on Nov 9, 2011

Walking is a great form of exercise for those with diabetes, and for those who want to help prevent it! Denise Austin helps you get started on the road to health and wellness with walking tips and tools.

http://www.youtube.com/watch?v=qJt6VMtFZig

Daily Dose of Denise - Banish the Belly!

Uploaded by TheBalancingAct on Mar 11, 2011

On today's Daily Dose of Denise she meets up with our host Beth (Troutman) to demonstrate exercises that tone and flatten your belly.

http://www.youtube.com/watch?v=-SUbIti-9xc

Idaho Potato Commission marks 75 years

Marketing Profiles

11/04/2011 10:45:41 AM
Ashley Bentley

Although the theme might imply it, actor Tom Hanks isn’t scheduled to be part of the festivities.

“Big,” the title of one of Hanks’ most popular films, is also the theme of the Idaho Potato Commission’s 75th anniversary celebration, and the Eagle-based commission is taking it seriously. The group has plans for the world’s biggest potato, a new college bowl game and a national TV campaign.

Denise Austin, U.S. fitness celebrity and spokeswoman for the commission, stars in a new commercial set in an eastern Idaho potato field. The fodder for the commercial is the recent American Heart Association certification of Idaho potatoes as heart healthy.

“To qualify, Idaho potatoes meet the requirements for saturated fat and cholesterol content, which is zero for both,” said Frank Muir, president and chief executive officer of the commission. “This reinforces our strong nutrition message.”

The American Heart Association’s health check also will be available to Idaho shippers for their bagged potatoes. Wal-Mart is already on board, working with an Idaho shipper to start receiving the heart association-checked bags, Muir said.

This is the fifth year for a national TV ad for the commission, but this year commercials will air on network TV in key markets — an expansion from the spot markets of the last four years’ campaigns.

The commission also has continued its partnership with Boise State University football this year and added a relationship with the University of Idaho’s football program. There will be Idaho potato signs in both stadiums, as well as media tie-ins like last year’s YouTube videos of Boise State football players carrying sacks of Idaho potatoes during workouts.

The commission is also the title sponsor of a new bowl game, the Famous Idaho Potato Bowl. The game will be played Dec. 17 at the Boise State stadium, and will match up the top team in the Western Athletic Conference and the Mid-American Conference. The commission has signed on to sponsor and name the bowl, formerly known as the Humanitarian Bowl, for six years.

Muir said the bowl game is important for the commission because many of the teams in these conferences are in key markets for Idaho potatoes, including Ohio and New York.

The bowl game also will serve as the kick off for the commission’s 75th Anniversary Famous Idaho Potato Tour. Muir said the organization is recreating an iconic Idaho postcard that features a giant potato on the back of a truck with the tagline, “We grow them big here in Idaho.”

“We’re bringing the postcard to life,” Muir said. “We’re building the world’s largest potato, and we’re going to wheel it across the country.”

The display will feature a quick-response code that sends consumers to a website with the tour’s scheduled locations, so they can virtually or literally follow it across the country. The commission has also set a goal to raise awareness for Meals on Wheels, a service that distributes meals to those who can’t get out for food.

Muir said the commission plans to promote the tour on Facebook, Twitter and YouTube. Although it kicks off in December, most of the tour is scheduled for the spring.

On Nov. 12, the commission also is sponsoring the Boise State/Texas Christian University football game set to air in ESPN. To hype the game and Idaho potatoes, the commission plans to participate in national radio and TV advertising, as well as distribute “spud hats” at the game.

http://www.thepacker.com/fruit-vegetable-news/marketing-profiles/Idaho-Potato-Commission-marks-75-years-133239763.html

Denise Austin & Zelo Water: The importance of electrolytes when you exercise!

Uploaded by TheBalancingAct on Nov 4, 2011

Denise Austin discusses the importance of electrolytes when you exercise

http://www.youtube.com/watch?v=68w7Es5j_fY

Zelo Enhanced Water! Water With A Purpose

Uploaded by TheBalancingAct on Nov 3, 2011

Zelo Enhanced Water! Water With A Purpose

http://www.youtube.com/watch?v=p0RSgKtEIUY

Video: Thousands Walk for Good Cause

• Volunteers in the News,
• Local Connections

Palos Verdes residents, and others across the South Bay, raise more than $521,000 for local schools and special needs children at the annual Skechers Pier-to-Pier Friendship Walk.

• By Ronald Dam
• Email the author
• November 1, 2011

(Updated Tuesday, January 17, 2012)

Video: Skechers Pier-to-Pier Friendship Walk

The third annual Friendship Walk raises money for education and special needs—locals take part in the fun.

About 7,200 people laced up their shoes Sunday for the third annual Skechers Pier-to-Pier Friendship Walk. Participants walked from Manhattan Beach Pier to Hermosa Beach Pier and back to raise funds for local education foundations and the Friendship Circle, an organization for special needs children.

"We're making a difference, and it's really the support of the community coming out for a wonderful cause," Skechers President Michael Greenberg said.

In an email to students, staff and parents of Palos Verdes Peninsula High School, Principal Mitzi Cress said, "Yes, I’m sore, but the walk was great fun. It was a wonderful morning of camaraderie, celebration, sunshine and fundraising. What a delightful surprise to see our band and pep squad cheering us on at the halfway point. Peninsula High was well-represented, far surpassing our school’s goal for participation."

Bands and cheer squads from Mira Costa and Palos Verdes high schools energized the crowd. Celebrity ambassadors Brooke Burke, Denise Austin and Tommy Lasorda were also on hand lending support.

http://palosverdes.patch.com/articles/video-thousands-walk-for-good-cause

SKECHERS Pier to Pier Friendship Walk Breaks Records in Its Third Year

October 31, 2011 09:17 PM Eastern Daylight Time

Star-Studded Event Raises More than $520,000 for Education Foundations and Children with Special Needs

MANHATTAN BEACH, Calif.--(BUSINESS WIRE)--The SKECHERS Foundation today announced that more than $520,000 was raised for children with special needs and education through yesterday’s SKECHERS Pier to Pier Friendship Walk. The 20ll donations were significantly higher than last year’s Pier to Pier Walk’s total of $380,000 thanks to the record number of walkers, more than 7,000 people, and the many donations by local and national businesses, including presenting sponsor Kids Foot Locker.

“I believe that it is our obligation as parents and business leaders to provide assistance to wonderful organizations like The Friendship Circle, which touches the hearts of so many, and to help schools during these tough times.”

“Three years ago we had 2,200 people come out, and last year we had 3,800 walkers. I got an email at 1 a.m. this morning from a team leader saying that we were at 7,200 walkers. This is our biggest turnout yet,” Michael Greenberg, president of SKECHERS, told the crowd at the SKECHERS Pier to Pier Walk on Sunday. “But I want each one of you to tell a friend about this so next year, we can raise more money for children with special needs and our kids’ education.”

Greenberg later added: “I believe that it is our obligation as parents and business leaders to provide assistance to wonderful organizations like The Friendship Circle, which touches the hearts of so many, and to help schools during these tough times.”

Sunday’s event, which was a 3.4 mile walk from Manhattan Beach to Hermosa Beach and back, was hosted by fitness expert and SKECHERS ambassador Denise Austin, who rallied the crowd before the walk. Dancing with the Stars host and SKECHERS spokesperson Brooke Burke Charvet and legendary Hall of Fame baseball manager Tommy Lasorda also spoke to the crowd about the importance of education and fitness.

“I have four kids and as a mom, education is a high priority on my list,” Brooke Burke Charvet told the crowd. When I think about what’s happening (within the education system) and how all of you are giving back, through your efforts and your contributions and donations, and to come out here today, and walk and gather and spend time with the family and friends, it’s really incredible. You should all be proud of yourselves today for making such a difference.”

“This is a great country we live in,” Tommy Lasorda said from the Pier to Pier Walk stage. “We’re always able to help somebody in need and what you’re doing here today is helping. You ought to be congratulated for what you’ve done here, you should be proud, you should walk prouder this year then you did last year. Just remember one thing, to paraphrase the words of the great general Douglas MacArthur: ‘We shall return.’ I hope we get more people involved next year.”

In addition to presenter Kids Foot Locker, sponsors of the 2011 SKECHERS Pier to Pier Friendship Walk include Wells Fargo, Body Glove, Merrill Lynch, Chevron, Ross Stores, Marriott, Premier Displays & Exhibits, Marshalls, United Legwear, Waste Management, Equinox, Shape Magazine, Star Magazine, Union Bank, AT&T, Team One and Nestle, among others.

The Friendship Circle, a non-profit organization that assists children with special needs and their families through one-on-one peer mentoring and social recreational programming (www.gotfriends.com).

For more information about the SKECHERS Pier to Pier Friendship Walk, please visit www.skechersfriendshipwalk.com.

ABOUT SKECHERS Foundation

The SKECHERS Foundation was established to provide families around the world with the necessities and skills to succeed in life. In addition to producing the SKECHERS Pier to Pier Friendship Walk, the SKECHERS Foundation funds tax-exempt, 501(c)(3) nonprofit organizations that provide education and job training, shoes, clothing, fitness and nutrition guidance to communities in need.

ABOUT SKECHERS USA, Inc.

SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of footwear for men, women and children under the SKECHERS name, as well as under several uniquely branded names. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and over 100 countries and territories through the Company’s global network of distributors and subsidiaries in Canada, Brazil, Chile, and across Europe, as well as through joint ventures in Asia. For more information, please visit www.skechers.com, and follow us on Facebook (www.facebook.com/SKECHERS) and Twitter (twitter.com/#!/SKECHERSUSA).

This announcement may contain forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, without limitation, any statement that may predict, forecast, indicate or simply state future results, performance or achievements, and can be identified by the use of forward looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will be,” “will continue,” “will result,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include international, national and local general economic, political and market conditions including the ongoing global economic slowdown and market instability; entry into the highly competitive performance footwear market; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers, decreased demand by industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in SKECHERS’ Form 10-K for the year ended December 31, 2010 and its Form 10-Q for the quarter ended June 30, 2011. The risks included here are not exhaustive. SKECHERS operates in a very competitive and rapidly changing environment. New risks emerge from time to time and the companies cannot predict all such risk factors, nor can the Company assess the impact of all such risk factors on its respective business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50051265&lang=en

SKECHERS Pier to Pier Friendship Walk host Denise Austin introduces special guest Brooke Burke Charvet at the opening ceremonies. (Photo: Business Wire)
http://www.businesswire.com/multimedia/home/20111031006617/en/2464429/SKECHERS-Pier-Pier-Friendship-Walk-Breaks-Records

More than 7,200 walkers participated in the 2011 SKECHERS Pier to Pier Friendship Walk. (Photo: Business Wire)
http://www.businesswire.com/multimedia/home/20111031006617/en/2464428/SKECHERS-Pier-Pier-Friendship-Walk-Breaks-Records

Friendship Circle members join SKECHERS president Michael Greenberg on stage during the opening ceremonies for the walk. (Photo: Business Wire)
http://www.businesswire.com/multimedia/home/20111031006617/en/2464430/SKECHERS-Pier-Pier-Friendship-Walk-Breaks-Records

http://www.businesswire.com/multimedia/home/20111031006617/en/2464431/SKECHERS-Pier-Pier-Friendship-Walk-Breaks-Records

Contacts

SKECHERS USA, Inc.
Jennifer Clay, 310-937-1326

http://www.businesswire.com/news/home/20111031006617/en/SKECHERS-Pier-Pier-Friendship-Walk-Breaks-Records


This press release also appeared on MarketWatch and TheStreet under the headline "Friendship Circle Members Join SKECHERS President Michael Greenberg On Stage During The Opening Ceremonies For The Walk.,".