Monday, May 26, 2014

Denise Austin's Twitter Account Hacked

Ashley Nicole Craft
Saturday, May 24, 2014 at 1:53pm
Denise!!!! Omg!!!! Someone has hacked your twitter!!!! It's so bad!!! Hurry!!!
https://www.facebook.com/DeniseAustin/posts/10152154659768379





Denise Austin
Sunday, May 25, 2014 at 6:15pm
https://www.facebook.com/photo.php?fbid=10152157050473379

The Smoking Gun - Denise Austin Hacked By Guccifer


Hacker Guccifer Adds More Celebrities and Officials to His List of Victims

Denise Austin's Getting Fit Red Top

Published on May 25, 2014 by SuperJunior1030

No description available.

http://www.youtube.com/watch?v=lPLuYl0AVQU

Denise Austin's Getting Fit Blue Thong

Published on May 25, 2014 by SuperJunior1030

No description available.

http://www.youtube.com/watch?v=sn6a8Wlkv20

Denise Austin's Getting Fit Black with Blue Thong

Published on May 25, 2014 by SuperJunior1030

No description available.

http://www.youtube.com/watch?v=LeUpKk5Sgos

Denise Austin's Daily Workout Navy Blue Shorts

Published on May 25, 2014 by SuperJunior1030

No description available.

http://www.youtube.com/watch?v=14C-H79CXVQ

Denise Austin's Daily Workout White Top White Shorts

Published on May 24, 2014 by SuperJunior1030

Ripped from my old Dish Network 7200 Receiver, I will add more this weekend.
Anyone with a Old Receiver with the hard drive i can convert the videos for you.

http://www.youtube.com/watch?v=LomW1-TAOZc

Denise Austin's Daily Workout Yellow Top Orange Shorts


Published on May 24, 2014 by SuperJunior1030

Ripped from my old Dish Network 7200 Receiver, I will add more this weekend.
Anyone with a Old Receiver with the hard drive i can convert the videos for you.

http://www.youtube.com/watch?v=aaBi-sbrFRc

Denise Austin's Getting Fit Green Thong

Published on May 24, 2014 by SuperJunior1030

Ripped from my old Dish Network 7200 Receiver, I will add more this weekend.
Anyone with a Old Receiver with the hard drive i can convert the videos for you.

http://www.youtube.com/watch?v=3JODDGRc20I

Denise Austin's Daily Workout Light Green Top Red Shorts

Published on May 24, 2014 by SuperJunior1030

Ripped from my old Dish Network 7200 Receiver, I will add more this weekend.
Anyone with a Old Receiver with the hard drive i can convert the videos for you.

http://www.youtube.com/watch?v=SnNRPcZ0Wwg

Denise Austin's Daily Workout Orange Top and Orange Shorts


Published on May 24, 2014 by SuperJunior1030

Ripped from my old Dish Network 7200 Receiver, I will add more this weekend.
Anyone with a Old Receiver with the hard drive i can convert the videos for you.

http://www.youtube.com/watch?v=11eZIhRfnlY

Denise Austin's Fit & Lite Red on Red

Published on May 24, 2014 by SuperJunior1030

Ripped from my old Dish Network 7200 Receiver, I will add more this weekend.
Anyone with a Old Receiver with the hard drive i can convert the videos for you.

http://www.youtube.com/watch?v=j_59-GCtdD0

Denise Austin's Fit & Lite Yellow Top Yellow Shorts

Published on May 24, 2014 by SuperJunior1030

Ripped from my old Dish Network 7200 Receiver, I will add more this weekend.
Anyone with a Old Receiver with the hard drive i can convert the videos for you.

http://www.youtube.com/watch?v=O4Ji5hA-Q7I

Denise Austin's Daily Workout Light Green Shorts

Published on May 24, 2014 by SuperJunior1030

Ripped from my old Dish Network 7200 Receiver, I will add more this weekend.
Anyone with a Old Receiver with the hard drive i can convert the videos for you.

http://www.youtube.com/watch?v=TQXXVXY7aSI

Denise Austin's Fit & Lite Purple on Purple

Published on May 24, 2014 by SuperJunior1030

Ripped from my old Dish Network 7200 Receiver, I will add more this weekend.
Anyone with a Old Receiver with the hard drive i can convert the videos for you.

http://www.youtube.com/watch?v=hYkcs2pAVoA

Denise Austin's Daily Workout Light Blue Top Purple Shorts


Published on May 24, 2014 by SuperJunior1030

Ripped from my old Dish Network 7200 Receiver, I will add more this weekend.
Anyone with a Old Receiver with the hard drive i can convert the videos for you.

http://www.youtube.com/watch?v=SGRTu7gOcKE

Denise Austin's Daily Workout Light Blue Shorts 2

Denise Austin's Daily Workout Light Blue Shorts 1 - YouTube
Published on May 24, 2014 by SuperJunior1030

Ripped from my old Dish Network 7200 Receiver, I will add more this weekend.
Anyone with a Old Receiver with the hard drive i can convert the videos for you.

http://www.youtube.com/watch?v=iFbPhYQeuwY

Denise Austin's Daily Workout Light Blue Shorts

Published on May 24, 2014 by SuperJunior1030

Ripped from my old Dish Network 7200 Receiver, I will add more this weekend.
Anyone with a Old Receiver with the hard drive i can convert the videos for you.

http://www.youtube.com/watch?v=SZ1RXp7oFo0

Denise Austin's Daily Workout Purple Shorts

Published on May 24, 2014 by SuperJunior1030

Ripped from my old Dish Network 7200 Receiver, I will add more this weekend.
Anyone with a Old Receiver with the hard drive i can convert the videos for you.

http://www.youtube.com/watch?v=RXv6-W2VxKg

Denise Austin's Daily Workout White Shorts 2


Published on May 24, 2014 by SuperJunior1030

Ripped from my old Dish Network 7200 Receiver, I will add more this weekend.
Anyone with a Old Receiver with the hard drive i can convert the videos for you.

http://www.youtube.com/watch?v=9Wz1Z0Gtr2k

Denise Austin's Daily Workout White Shorts

Published on May 24, 2014 by SuperJunior1030

Ripped from my old Dish Network 7200 Receiver, I will add more this weekend.
Anyone with a Old Receiver with the hard drive i can convert the videos for you.

http://www.youtube.com/watch?v=cLHuRZcGnAg

Monday, May 12, 2014

Denise Austin Attends The 21st Annual EIF Revlon Run Walk For Women In Los Angeles

LOS ANGELES, CA - MAY 10: Denise Austin attends the 21st Annual EIF Revlon Run Walk For Women on May 10, 2014 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for EIF Revlon Run Walk)
LOS ANGELES, CA - MAY 10: Denise Austin attends the 21st Annual EIF Revlon Run Walk For Women on May 10, 2014 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for EIF Revlon Run Walk)
LOS ANGELES, CA - MAY 10: Actor Bruce Willis and Denise Austin attend the 21st Annual EIF Revlon Run Walk For Women on May 10, 2014 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for EIF Revlon Run Walk)
LOS ANGELES, CA - MAY 10: Denise Austin attends the 21st Annual EIF Revlon Run Walk For Women on May 10, 2014 in Los Angeles, California. (Photo by Jason Kempin/Getty Images for EIF Revlon Run Walk)
LOS ANGELES, CA - MAY 10: Denise Austin attends the 21st Annual EIF Revlon Run Walk For Women on May 10, 2014 in Los Angeles, California. (Photo by Jason Kempin/Getty Images for EIF Revlon Run Walk)
LOS ANGELES, CA - MAY 10: Denise Austin attends the 21st Annual EIF Revlon Run Walk For Women on May 10, 2014 in Los Angeles, California. (Photo by Jason Kempin/Getty Images for EIF Revlon Run Walk)
LOS ANGELES, CA - MAY 10: (L-R) Actress Christina Applegate, TV host Samantha Harris and Denise Austin attends the 21st Annual EIF Revlon Run Walk For Women on May 10, 2014 in Los Angeles, California. (Photo by Jason Kempin/Getty Images for EIF Revlon Run Walk)
LOS ANGELES, CA - MAY 10: Denise Austin attends the 21st Annual EIF Revlon Run Walk For Women on May 10, 2014 in Los Angeles, California. (Photo by Jason Kempin/Getty Images for EIF Revlon Run Walk)
LOS ANGELES, CA - MAY 10: Denise Austin attends the 21st Annual EIF Revlon Run Walk For Women on May 10, 2014 in Los Angeles, California. (Photo by Jason Kempin/Getty Images for EIF Revlon Run Walk)
LOS ANGELES, CA - MAY 10: Denise Austin attends the 21st Annual EIF Revlon Run Walk For Women on May 10, 2014 in Los Angeles, California. (Photo by Jason Kempin/Getty Images for EIF Revlon Run Walk)
LOS ANGELES, CA - MAY 10: Denise Austin attends the 21st Annual EIF Revlon Run Walk For Women on May 10, 2014 in Los Angeles, California. (Photo by Jason Kempin/Getty Images for EIF Revlon Run Walk)
LOS ANGELES, CA - MAY 10: Denise Austin attends the 21st Annual EIF Revlon Run Walk For Women on May 10, 2014 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for EIF Revlon Run Walk)
LOS ANGELES, CA - MAY 10: Actor Bruce Willis and Denise Austin attend the 21st Annual EIF Revlon Run Walk For Women on May 10, 2014 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for EIF Revlon Run Walk)
LOS ANGELES, CA - MAY 10: Denise Austin (L)and a participant attend the 21st Annual EIF Revlon Run Walk For Women on May 10, 2014 in Los Angeles, California. (Photo by Jason Merritt/Getty Images for EIF Revlon Run Walk)
LOS ANGELES, CA - MAY 10: (L-R) Actress Christina Applegate, TV host Samantha Harris and Denise Austin attend the 21st Annual EIF Revlon Run Walk For Women on May 10, 2014 in Los Angeles, California. (Photo by Jason Kempin/Getty Images for EIF Revlon Run Walk)
LOS ANGELES, CA - MAY 10: Denise Austin attends the 21st Annual EIF Revlon Run Walk For Women at Los Angeles Memorial Coliseum on May 10, 2014 in Los Angeles, California. (Photo by Araya Diaz/WireImage)
LOS ANGELES, CA - MAY 10: Denise Austin attends the 21st Annual EIF Revlon Run Walk For Women at Los Angeles Memorial Coliseum on May 10, 2014 in Los Angeles, California. (Photo by Araya Diaz/WireImage)


Denise Austin
On Saturday, I warmed up the crowd for the Revlon Run/Walk for Women! Here are some pics from the fun day - do you recognize the famous faces below?
(Hints: Upper left photo I am posing with Brooke Anderson and Samantha Harris; upper right photo is me with Nolan Gould of Modern Family; bottom photo is with Halle Berry, Bruce Willis, and Samantha Harris) — at Revlon Run/walk.
Monday, May 12, 2014 at 6:37am
https://www.facebook.com/photo.php?fbid=10152131813008379

Monday, May 5, 2014

Denise Austin’s Fitness Empire, For Sale To The Highest Bidder


Denise Austin’s fitness empire, for sale to the highest bidder

By Vicky Hallett, Monday, May 5, 9:44 AM


Most women could never put themselves in Denise Austin’s shoes. It’s not easy to imagine what life must be like for the honey-haired, 57-year-old fitness guru.

And besides, the size sevens won’t fit.

“She’s got really small feet,” declares Amy O’Donnell, who is one of the dozens of people pawing through possessions at Austin’s Alexandria house. The mountain of sneakers — mostly never-been-worn white walking shoes from Spalding’s “Denise Austin” line — is just a fraction of what’s on offer at a combination estate sale and online auction that ends Tuesday.  During her three-plus decades in the exercise industry, Austin boasts, she has sold 24 million videos and DVDs. Her TV show ran for more than 20 years, longer than any other in the business. In her seemingly endless monologue of positive reinforcement, Austin has taught legions of devotees that fitness is attainable — that you too can zap flab and “make your backside your best side.”“She’s got really small feet,” declares Amy O’Donnell, who is one of the dozens of people pawing through possessions at Austin’s Alexandria house. The mountain of sneakers — mostly never-been-worn white walking shoes from Spalding’s “Denise Austin” line — is just a fraction of what’s on offer at a combination estate sale and online auction that ends Tuesday.

During her three-plus decades in the exercise industry, Austin boasts, she has sold 24 million videos and DVDs. Her TV show ran for more than 20 years, longer than any other in the business. In her seemingly endless monologue of positive reinforcement, Austin has taught legions of devotees that fitness is attainable — that you too can zap flab and “make your backside your best side.”

But why should fans settle for Austin’s brand of encouragement onscreen alone? Why not test the transitive property of tummy tautness with the contents of Austin’s home gym?

“Owning something from here might be inspirational. There’s inner energy,” says O’Donnell, a professional organizer who is part of an early cluster of shoppers to scout the room on the first morning of the estate sale.

As for those shoes, Austin boasts she once moved 90,000 in a single day on QVC (“that was in 19. . . I don’t even know,” she says), but they’re a tougher sell now. Instead O’Donnell wanders over to a brightly hued stack of stretchy pants and tanks — several still with their tags on — and immediately grabs an armful.

Austin has always been on top of the trends, shepherding fans from step aerobics to high intensity interval training. So it’s no surprise that she and her husband, Jeff — a lawyer/sports agent — are embracing the latest baby boomer rite of passage: downsizing.

Minus the personal effects, such as family photos and mementos from two terms served on what is now called the President’s Council on Physical Fitness, Sports and Nutrition, everything inside the brick colonial is up for grabs. That includes pots, paintings, pillows and even a pair of painted greyhound jardinières that guarded her front door for 15 years.

“This has been a great place to raise kids, but it’s too much house to deal with,” Austin says, taking a break from sorting her stuff prior to the sale. Their two daughters are in college in Los Angeles, so the couple bought a spot on Manhattan Beach, where they’re spending half of their time. And they’re trading their sprawling suburban home for a compact condominium overlooking the water in Old Town.

It’s been painful to part with so much of her past, Austin says — particularly that morning, when she’d bonked the bridge of her nose while moving a box. But there’s simply no room for most of her furniture in her new place. And proceeds from the sale will cover medical bills for Austin’s niece, who’s battling breast cancer.

In her office, she points to the pale wooden desk where she wrote 10 books and planned out nearly 50 fitness DVDs (she released her three newest titles last week). There was always a set of five-pound weights to one side, she says, because “if you see them, you use them.” She’d pump out bicep curls and one-arm rows while chatting on the phone.

Now, the workspace has been cleared of everything except a wooden figurine of an older lady goofily thrusting a pair of dumbbells in the air. (Price? $25.) “Someone gave it to me as a joke. But my husband — it creeped him out,” Austin says.

She rushes down the hall to the connected family room and kitchen, which is lined with mugs, dishes and serving bowls all ready for the sale. Austin stands over the countertop, miming how she’d chop vegetables to make dinner or shoot segments of her Lifetime show. From that spot, there’s a panoramic view of the backyard pool and tennis court.

But the feature of the house she’s going to miss the most? “My gym,” says Austin, who stocked it with everything she could possibly need for any kind of workout.

Other people own exercise equipment and gear, but only a select few have this extensive of a collection, says Elizabeth Wainstein, owner of the Potomack Company, which is overseeing the estate sale and auction. The unusual assortment influenced her decision to rely on the combination method — some items are tagged so people can buy them on the spot, but other items are reserved for online bidding.

Works by noted painters and designer furnishings, both of which are in the Austin home, fit the bill. And so does Austin’s decade-old Landice treadmill, which looks like dozens currently posted on Craigslist. The difference is that this one has provenance. It’s been well loved, says Austin, who stepped onto it every morning. For 30 minutes, she’d do a series of intervals — three minutes walking, two minutes running — while Jeff sat next to her, riding his stationary bike (which is also part of the online auction).

The starting bids for the fitness pieces are not dauntingly high — only $50-$200 — because it’s tough to say precisely how much Austin ownership is worth.

On the opening morning of the estate sale, the first person to take anything out of the famed Austin gym is Bob Dahlke, who grabs a full-length mirror. He has never heard of Austin, or her fitness empire, although he does admire her taste in end tables.

Like many of the day’s visitors, Dahlke swooped in on a whim after seeing a sign on the corner. These people seem uniformly baffled as to why the resident of this house would have not just a complete weight set on racks, but also assorted dumbbells of varying sizes in a full spectrum of colors.

(Austin stayed away while estate sale shoppers were surveying the goods, but had she been there, could have told them it was because she always liked to coordinate her weights with her leotard on her TV shows.)

When Mike Jones of Lorton, Va., is informed that the pair of yoga mats he’s picked up belong to Denise Austin, he reacts like he’s just won a game show. His next move: Phone a friend. The Pilates instructor buddy on the other end of the call instructs him to buy more, so he joins Amy O’Donnell by the clothes pile.

Then in waltzes a trio of ladies — neighbors Susan Shaw and Debra Swan and their friend MaryAnne Sapio — who make a beeline for the Pilates equipment. Each of them grabs a magic circle, which is a flexible ring that can be squeezed between one’s thighs for resistance training.

 “It’s good for arms too. I think Denise taught me that on a workout video,” Sapio says.

Inside the gym, shoppers are hoisting weighted medicine balls and giving the hula hoops a whirl. It’s like Austin’s presence is lingering in the room, whispering her upbeat patter.

After yanking on several elastic resistance bands, neighbor Carter Flemming selects two she’s going to take with her the next time she visits the gym.

“Why did you get a red one? That’s hard,” says her friend Becky Bostick.

“I’m going to advance up,” Flemming replies, earning a high-five from another shopper.

The person working up the most sweat is 25-year-old Carlos Cruz, whose mother summoned him here to help load her haul, which includes a table, three boxes of pots and pans, a set of porcelain monkeys, weights and a jump rope.

He thinks he’s finally done when a Potomack employee points out there’s one more thing he needs to carry to the car.

“That other lamp is also ours?” he sighs. “Well, I’m getting a workout. That’s appropriate, I guess.”

There’s a final day of estate sale shopping and online auction previewing at the Austin home (408 Lloyds Lane, Alexandria) on Monday from 10 a.m.-4 p.m. To bid in the auction, you must be registered and approved by the Potomack Company. Visit potomackcompany.com for more information. The first of 94 Austin lots closes Tuesday at 10 a.m. Interested in buying the house? Too late. It’s already been sold.

http://www.washingtonpost.com/lifestyle/style/denise-austins-fitness-empire-for-sale-to-the-highest-bidder/2014/05/05/bb1b9f10-d45b-11e3-aae8-c2d44bd79778_story.html

Denise Austin Attends The 17th Annual EIF Revlon Run Walk For Women In New York City

NEW YORK, NY - MAY 03: Denise Austin attends the 17th Annual EIF Revlon Run Walk For Women on May 3, 2014 in New York City. (Photo by Jamie McCarthy/Getty Images for EIF Revlon Run Walk)
NEW YORK, NY - MAY 03: Denise Austin attends the 17th Annual EIF Revlon Run Walk For Women on May 3, 2014 in New York City. (Photo by Jamie McCarthy/Getty Images for EIF Revlon Run Walk)
NEW YORK, NY - MAY 03: Fitness instructor Denise Austin attends the 17th Annual EIF Revlon Run Walk For Women on May 3, 2014 in New York City. (Photo by Bryan Bedder/Getty Images EIF Revlon Run Walk)
NEW YORK, NY - MAY 03: Fitness instructor Denise Austin attends the 17th Annual EIF Revlon Run Walk For Women on May 3, 2014 in New York City. (Photo by Bryan Bedder/Getty Images EIF Revlon Run Walk)
NEW YORK, NY - MAY 03: Fitness instructor Denise Austin attends the 17th Annual EIF Revlon Run Walk For Women on May 3, 2014 in New York City. (Photo by Bryan Bedder/Getty Images EIF Revlon Run Walk)
NEW YORK, NY - MAY 03: Fitness instructor Denise Austin attends the 17th Annual EIF Revlon Run Walk For Women on May 3, 2014 in New York City. (Photo by Bryan Bedder/Getty Images EIF Revlon Run Walk)
NEW YORK, NY - MAY 03: Denise Austin attends the 17th Annual EIF Revlon Run Walk For Women on May 3, 2014 in New York City. (Photo by Jamie McCarthy/Getty Images for EIF Revlon Run Walk)
NEW YORK, NY - MAY 03: Fitness instructor Denise Austin speaks onstage at the 17th Annual EIF Revlon Run Walk For Women on May 3, 2014 in New York City. (Photo by Dave Kotinsky/Getty Images for EIF Revlon Run Walk)
NEW YORK, NY - MAY 03: Fitness instructor Denise Austin speaks onstage at the 17th Annual EIF Revlon Run Walk For Women on May 3, 2014 in New York City. (Photo by Dave Kotinsky/Getty Images for EIF Revlon Run Walk)
NEW YORK, NY - MAY 03: Fitness instructor Denise Austin (C) poses with the color guard at the 17th Annual EIF Revlon Run Walk For Women on May 3, 2014 in New York City. (Photo by Jamie McCarthy/Getty Images for EIF Revlon Run Walk)
NEW YORK, NY - MAY 03: TV personality Andy Cohen and fitness instructor Denise Austin speaks attend the 17th Annual EIF Revlon Run Walk For Women on May 3, 2014 in New York City. (Photo by Jamie McCarthy/Getty Images for EIF Revlon Run Walk)
NEW YORK, NY - MAY 03: Fitness instructor Denise Austin signs autographs at the 17th Annual EIF Revlon Run Walk For Women on May 3, 2014 in New York City. (Photo by Bryan Bedder/Getty Images EIF Revlon Run Walk)
The 17th Annual Entertainment Industry Foundation Revlon Run Walk For Women Times Square, NYC May 3, 2014 Photos by Sonia Moskowitz, Globe Photos Inc 2014 Denise Austin
The 17th Annual Entertainment Industry Foundation Revlon Run Walk For Women Times Square, NYC May 3, 2014 Photos by Sonia Moskowitz, Globe Photos Inc 2014 Denise Austin
The 17th Annual Entertainment Industry Foundation Revlon Run Walk For Women Times Square, NYC May 3, 2014 Photos by Sonia Moskowitz, Globe Photos Inc 2014 Denise Austin
The 17th Annual Entertainment Industry Foundation Revlon Run Walk For Women Times Square, NYC May 3, 2014 Photos by Sonia Moskowitz, Globe Photos Inc 2014 Denise Austin
The 17th Annual Entertainment Industry Foundation Revlon Run Walk For Women Times Square, NYC May 3, 2014 Photos by Sonia Moskowitz, Globe Photos Inc 2014 Denise Austin
The 17th Annual Entertainment Industry Foundation Revlon Run Walk For Women Times Square, NYC May 3, 2014 Photos by Sonia Moskowitz, Globe Photos Inc 2014 Denise Austin



Sat, May 3 2014

Emma Stone and Andy Cohen Co-Host 17th Annual EIF Revlon Run/Walk For Women



Emma Stone (Revlon Global Brand Ambassador) and Andy Cohen co-hosted the 17th Annual EIF Revlon Run/Walk for Women this morning in New York. Created by the Entertainment Industry Foundation (EIF), Revlon and Lilly Tartikoff, the EIF Revlon Run/Walk for Women has become one of the largest single-day fundraisers for women’s cancers in the United States. More than 15,000 participants joined the race to help raise critical funds to support women’s cancer research, counseling and outreach programs.

The event featured a special opening performance by recording artist Matt Goss and appearances by Karen Duffy and Denise Austin.

Registration is still open for the EIF Revlon Run/Walk for Women in Los Angeles on Saturday, May 10, hosted by Halle Berry (Revlon Global Brand Ambassador) with Christina Applegate.

To register, please visit http://do.eifoundation.org/site/TR?fr_id=1151&pg=entry

http://www.hollywoodnews.com/2014/05/03/emma-stone-and-andy-cohen-co-host-17th-annual-eif-revlon-runwalk-for-women/


Rite Aid to serve as platinum sponsor of the Entertainment Industry Foundation’s Revlon Run/Walk For Women events in May


  • NYC and LA Events Benefit Women’s Cancer Research, Counseling and Outreach Programs
  • Winning Nail Enamels from Revlon’s “Your Story, Your Shade” Contest Available Exclusively at Rite Aid

CAMP HILL, Pa., 2014-5-1 — /EPR Retail News/ — For the second straight year, Rite Aid will proudly serve as a platinum sponsor of the Entertainment Industry Foundation’s Revlon Run/Walk For Women events, which take place in New York and Los Angeles. This year, the New York event will take place in Times Square and Central Park on Saturday, May 3, and in Los Angeles Memorial Coliseum at Exposition Park on Saturday, May 10.  Since its inception in 1994, the EIF Revlon Run/Walk for Women has raised and distributed more than $70 million to support pioneering research, deliver diagnostic treatment services for medically underserved women and provide support services to women facing cancer.

Before both events, Denise Austin, celebrity fitness expert and longtime friend of Rite Aid, will lead runners and walkers in warm-up stretches.

“It is such an honor to once again be part of the EIF’s Revlon Run/Walk for Women,” said fitness expert Denise Austin. “This year, I’m here in support of my 32-year-old niece, Annie Arensdorf, who is fighting cancer herself. So many women like her are fighting or have fought cancer and they are the reason why it’s so important for us to do all that we can in the fight against women’s cancers.”

During the month of October, Revlon held its “Your Story, Your Shade” contest on Rite Aid’s Facebook page. Named by Jill Madura, “Diamond Dee” is an iridescent pink shade. Madura drew inspiration from her mother’s brave battle with stage 4 breast cancer. As the grand prize winner, Madura has received an all-expenses paid trip to New York City to attend the Revlon Run/Walk. Deborah Battle was named the contest’s runner-up, giving a vibrant pink shade the name “Pretty in Strength.” The name, according to Battle, was inspired by a coworker and best friend who has shown the true meaning of what strength is as she is now battling breast cancer for a second time in five years. Both Diamond Dee and Pretty in Strength are available exclusively at Rite Aid’s 4,600 locations nationwide.

Participants can look for brochures at select local Rite Aid stores in both cities to sign up for either event. Rite Aid customers can also save $5 on the registration fee using the discount code “Rite Aid” online at www.RevlonRunWalk.org.

To encourage runners and walkers to pick up registration packets early for the Los Angeles event, the Rite Aid store located at 1331 Wilshire Blvd. in Santa Monica is serving as an official Run/Walk packet pickup location. On Saturday, May 3, from 2-6 p.m., visitors are able to pick up their official T-shirts, grab beauty gift bags, and get free mini-manicures using the winning Revlon nail enamels, Diamond Dee and Pretty in Strength.

Rite Aid is encouraging participants to share their Revlon Run/Walk experience socially for their chance to win a $50 Rite Aid gift card. To enter, just tweet your #RevlonRunWalk photo to @RiteAid from either the New York or Los Angeles event, where one winner will be chosen from each market.

Rite Aid Corporation (NYSE: RAD) is one of the nation’s leading drugstore chains with nearly 4,600 stores in 31 states and the District of Columbia and fiscal 2014 annual revenues of $25.5 billion. Information about Rite Aid, including corporate background and press releases, is available through the company’s website at www.riteaid.com.

###
Contact:

Media:
 Kristin Kellum
http://eprretailnews.com/2014/05/01/rite-aid-to-serve-as-platinum-sponsor-of-the-entertainment-industry-foundations-revlon-runwalk-for-women-events-in-may-987654356543212345789/

This press release also appeared in The Wall Street Journal.