Friday, September 27, 2013

Denise Austin to Sun City folks: ‘You can do it!’

Published: Friday, Sep. 27, 2013 / Updated: Friday, Sep. 27, 2013 05:42 AM

Denise Austin to Sun City folks: ‘You can do it!’

By Stephanie Marks Martell
- Special to the Fort Mill Times

INDIAN LAND -- Denise Austin visited Sun City Carolina Lakes Tuesday, offering residents fitness advice on healthy aging and conducting two outdoor fitness classes geared specifically toward seniors.

The appearance was the first stop on Rite Aid’s national tour promoting its new Wellness 65+ program, which offers free health screenings, pharmacist consultations and in-store discounts for senior customers. During the class, participants learned to use and were sent home with resistance bands and weights from Austin’s line of Forever Fit gear. Residents also had access to a health fair where they could chat individually with a pharmacist, get medication consultations, and have preventative screenings for blood pressure, diabetes risk and COPD.

Sun City resident Janis Yarde appreciated the experience and said seniors need to be more aware of how important being active is to their health

“I’m really into fitness,” she said. “What a special thing to have Denise Austin here. She’s such a great person.”

The retired physical education teacher from New Hampshire loves the opportunities to stay active in Sun City – tennis, pickle ball, swimming, golf, a full gym and classes for every kind of fitness.

“This is a place that offers so many options,” Yarde said. “There’s no excuse for anyone to live here and not participate in some physical activities.”

Deborah Groux was curious about the event and stopped by for the second workout session. She had subscribed to “Prevention” magazine and enjoyed reading Denise Austin’s articles there and she hoped to glean some nuggets of wisdom from the fitness icon.

“I’m open to the possibilities,” she said.

Austin, a former gymnast and the sister-in-law of Tracy Austin, who was a top professional tennis player in the 1970s, earned her degree in exercise physiology and now works in partnership with Rite Aid to promote healthy lifestyles. During the Tuesday classes, she recommended a “three-pronged” attack for seniors to keep fit: good cardio, good, eating, and good exercising.

“I only work out for 30 minutes, but I do it every day,” Austin said. “Keep it up. Fitness isn’t stored; only fat is. You are how you are by your own heritage about 40 percent, and the rest is up to you.”

Mixing it up is key, but the main thing is just to move more, she said.

“You can do this in the car, in your golf carts – anywhere,” Austin told the seniors during her first class.

“Think of your day as a course of 16 waking hours. Think about how active you can be in those 16 hours.”

Stephanie Marks Martell - special to the Fort Mill Times - Denise Austin speaks to residents at Sun City Carolina lakes in Indian Land. The fitness guru was visiting the Charlotte area this week in conjunction with Rite Aid's national tour promoting Wellness65+, a new health and savings benefit program for seniors.
Stephanie Marks Martell - Special to the Fort Mill Times - Denise Austin tells residehts (residents) of Sun City Carolina Lakes how to adjust fitness routines during the golden years.
Stephanie Marks Martell - Special to the Fort Mill Times - Sun City Carolina Lakes resident and retired PE teacher Janis Yarde enjoys a Just Rite for You fitness class with Denise Austin Tuesday.
Stephanie Marks Martell - special to the Fort Mill Times - Sun city residents follow Denise Austin during a workout class for seniors.

Charlotte Today: Work out with Denise Austin

Charlotte Today

Work out with Denise Austin

by Charlotte Today

Posted on September 24, 2013 at 12:19 PM

Updated Tuesday, Sep 24 at 1:54 PM

Update: Monday, September 15, 2014

New link:

-End of update-

Monday, September 23, 2013

Denise Austin: Integrated Pilates Workout- Upper and Lower Body

Published on Sep 22, 2013 by Lionsgate BeFit

Denise Austin: Integrated Pilates Workout- Upper and Lower Body is a full body, Pilates-based strength workout that uses resistance bands or light weights to integrate both upper and lower body exercises to burn fat, activate the core and challenge all of the major muscle groups of the body simultaneously. Build strength and tone the arms, shoulders, chest, hips, legs, buns, back, and abs with Iconic Fitness Legend, Denise Austin as she inspires and motivates you with this short, but effective segment from her top-selling "Pilates for Every Body" Fitness DVD. Transform yourself with one of the best in the business right from your own living room as you sculpt a long, lean, and sexy physique with this 7-minute Pilates routine. You will need a set of resistance bands or light weights, a bottle of water and a towel to complete this exercise. Improve your posture and enhance your balance as you firm and tighten your entire body. Tune in to the BeFiT Channel every week for all new free workouts. For more Pilates workouts, click here:

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Thursday, September 12, 2013

Sunday, September 8, 2013

PHIT America Founder Admits Denise Austin And Others First Celebrity Ambassadors

Interview with Jim Baugh, Founder of PHIT America

Written by: Staff on 5th September 2013

Introduction: Jim Baugh, a lifelong tennis industry professional, founded PHIT America in January 2013. He was inducted into Sporting Goods Industry Hall of Fame in 2011 and is the former President of Wilson Sporting Goods. Currently, he serves on the Board of Directors for the Sports & Fitness Industry Association (SFIA) and GOLF 20/20 Executive Committee. He’s held similar roles with the Tennis Industry Association and United States Tennis Association.

Question (Q): What is PHIT America?

Answer (A): PHIT America is a non-profit education and advocacy organization designed to get America more active, fit and healthy to combat the nation’s inactivity and obesity crisis. The statistics are staggering – 68 percent of Americans are either obese or overweight. A sedentary lifestyle is the prime contributor to the escalating health care costs we all face. The World Health Organization estimates $1 spent on physical activity can save $3.20 on future medical expenses.

Q: Why did you decide to create PHIT America? With my experience in the sports industry, I realized there was a bigger mission. America needs our help! If we can get organizations working together, we can help influence activity levels in this country. It will reduce obesity and healthcare costs. PHIT America has more than 130 companies working together to promote active, fit, and healthy lifestyles.

Q: What is the primary goal of the organization?
A: Our main objective is to create “A Movement for a Fit and Healthy America” by educating men, women and children about the importance of an active lifestyle to improve overall health. Around 192 million Americans are not active to healthy standards and it’s our mission to get them headed in the right direction.
Q: What is being done in Washington, D.C. to inform Congressional leaders about the inactivity and obesity crisis?

A: PHIT America supports two pieces of legislation crucial to increasing the number of healthy Americans. When passed, the Personal Health Investment Today Act (PHIT) will allow people to use pre-tax medical accounts for physical activity expenses. The Physical Education Program (PEP) is an 11-year Federal grant from the Department of Education for schools to rebuild health and fitness programs.

Each March, the SFIA hosts “National Health Through Fitness Day” on Capitol Hill with approximately 150 industry executives, 20 celebrity athletes and 40 sponsors to help pass legislation to “Get America Moving.” Our next event will be held in March 2014, our 14th consecutive year. Americans can also help by going to and clicking “Advocate” tab. It’s very simple to contact your Congressional leaders to show support.

Q: Are any tennis organizations supporting the cause?

A: Since our January 2013 launch, more than 130 leading companies and associations from the sports, fitness, retail and media industries have contributed funds and services to support PHIT America. There are close to 20 companies in tennis who are sponsors including Babolat, Midtown Athletic Clubs, Dick’s Sporting Goods, Finish Line, Head, Holabird Sports, Wilson, Prince, PTR Tennis, Tennis Channel, Midwest, Holabirds, Tennis Express and Tennis Warehouse, Tennis Industry Association, to name a few.

In addition, we have several celebrity athletes who adopt our vision to get Americans healthy through regular physical activity and exercise. For example, NFL great Hershel Walker, tennis legends Mike and Bob Bryan, fitness expert Denise Austin and Golf Channel instructor Michael Breed are a few of our first celebrity ambassadors.

Q: At the local level, are there any programs for people to get involved with and be active?

A: Yes, we recently announced the official launch of the Mayors Fitness Challenge (MFC), a fun 10-week health and wellness campaign designed to encourage community interaction through fitness and educational programs.

The program initiates weight loss and promotes active lifestyles through group fitness activities. This includes participation in complimentary or reduced-rate exercise classes and regular weigh-ins to track overall progress. The 110 individuals who finished the challenge in 2011 lost an average of 15.5 pounds and learned valuable lessons to maintain a dynamic routine.

MFC introduces participants to area gyms and sporting goods retailers while taking advantage of the city’s natural resources for outdoor activities such as boot camps. For more info, visit

Q: What can Americans do to support PHIT America?

A: To learn more and support our mission, visit to advocate, provide a donation or participate in health and wellness programs. Americans can also sign up to join the “Fan Club” and receive news updates, fitness tips and more.

About PHIT America

Founded in January 2013, PHIT America and its 130-plus sponsors are responding to the inactivity and obesity crisis by leading “A Movement for a Fit and Healthy America.” PHIT America promotes grass-roots fitness and sports initiatives, including development of high-quality physical education (PE) programs in schools. Recent Physical Activity Council research shows children in PE are three to four times more likely to be active outside of school.

PHIT America also supports two vital pieces of legislation, which will increase the number of fit and healthy Americans:

Personal Health Investment Today Act (PHIT) – When passed, Americans will be able to use pre-tax medical accounts for physical activity expenses.

Physical Education Program (PEP) – An 11-year program supports local physical education programs throughout America.
Both the PHIT Act and PEP Program will help mitigate rising health care costs by causing Americans to develop more active lifestyles.

More information: