Idaho Potato Commission’s Spokeswoman Promotes Heart-healthy Benefits

Feb 16, 2012

Denise Austin, the Idaho Potato Commission’s (IPC) long-time spokesperson, celebrated American Heart Month with two major initiatives: a 35-city satellite media tour and an online rerelease of the IPC's national television commercial with a new ending.

Austin conducted 35 live television interviews via satellite and shared her fitness tips as well as a few of her favorite heart-healthy Idaho potato recipes. Recognizing the importance of both diet and exercise as part of a healthy lifestyle, Austin shared the importance of eating foods rich in complex carbohydrates and showcased her favorite healthy Idaho potato recipes.

Austin also discussed the ease and benefits of getting fit without belonging to a gym. She shared easy ways to exercise using a variety of customizable electronic services, including the free Denise Austin Fitness iPhone app. The app serves as a portable personal trainer, offering at-home exercises, nutritious recipes and advice on how to make smart choices when dining out.

The rereleased IPC commercial is available on YouTube and gives a behind-the-scenes look at what happens after a commercial shoot.

The IPC is a state agency that is primarily responsible for expanding the markets for Idaho-grown potatoes through advertising, promotion and research.

http://www.progressivegrocer.com/top-stories/headlines/fresh-food/id34798/idaho-potato-commissions-spokeswoman-promotes-heart-healthy-benefits/