Feb 16, 2012
Denise Austin, the Idaho Potato Commission’s (IPC) long-time spokesperson, celebrated American Heart Month with two major initiatives: a 35-city satellite media tour and an online rerelease of the IPC's national television commercial with a new ending.
Idaho potato recipes.
Austin also discussed the ease and benefits of getting fit without belonging to a gym. She shared easy ways to exercise using a variety of customizable electronic services, including the free Denise Austin Fitness iPhone app. The app serves as a portable personal trainer, offering at-home exercises, nutritious recipes and advice on how to make smart choices when dining out.
The rereleased IPC commercial is available on YouTube and gives a behind-the-scenes look at what happens after a commercial shoot.The IPC is a state agency that is primarily responsible for expanding the markets for Idaho-grown potatoes through advertising, promotion and research.