Lionsgate April 30 said its upstart YouTube fitness channel, “Lionsgate BeFit,” generated more than 1.5 million views in April.
The Santa Monica, Calif.-based minimajor, which has an extensive disc
catalog of fitness titles, including the top-selling brands from
Jillian Michaels, Jane Fonda, Denise Austin, Deepak Chopra and Tara
Stiles as well as dance workouts based on TV series “Dancing with the
Stars” and classic film Dirty Dancing, is using the titles to help bolster interest in the nascent online channel.
Ad-supported BeFit (which launched in Janaury) is part of YouTube’s recent entertainment programming venture
that delivers niche-oriented original content produced by third-party
content creators to the online video entertainment community.
As previously reported by Home Media Magazine, Lionsgate bowed the channel with BeFit in 90,
a three-month workout program hosted by certified fitness trainer
Samantha Clayton, an Olympic track star from the United Kingdom.
Lionsgate is expanding the slate of original content to include BeFit Club Hip Hop,
a hip-hop dance fitness series, led by choreographers Bryan Tanaka,
Dejan Tubic and Janelle Ginestra — the latter two social media favorites
with a combined total of 50 million views on YouTube.
Another new show targets baby boomers and older, Jane Fonda Prime Time Health,
featuring the Oscar winner and fitness icon sharing her advice,
addressing such topics as workout routines, stretching, strengthening
and toning as well as healthy eating habits, crucial vitamin intake and subjects to keep one more focused and happy.
“BeFit … is growing in viewership by a double digit
percentage every week, and we believe that our ability to combine
compelling original content and a broad and deep catalog of fitness
brands positions us for long term success,” said Anne Parducci, EVP, home entertainment marketing.
http://www.homemediamagazine.com/fitness/lionsgate-15-million-views-befit-youtube-fitness-channel-27123
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