The Launch Of The First-Of-Its-Kind
Channel Further Reinforces Company's Position As A Leader And Innovator
In The Home Entertainment Fitness Market
Original Fitness Programming Complements Lionsgate's World Class Home Entertainment Fitness Library
SANTA MONICA, Calif., April 30, 2012 /PRNewswire/ -- Lionsgate (NYSE: LGF),
a diversified global entertainment company, has again underscored its
commitment to innovative leadership in the digital media space through
the steady growth of its recently launched dedicated YouTube fitness
channel, Lionsgate BeFit, which has
accumulated more than 1.5 million views of the new channel in the past
month alone and is already expanding its content offerings, said
Lionsgate Executive Vice President, Home Entertainment Marketing Anne Parducci.
Lionsgate
further bolstered its reputation as a leader and innovator in the
fitness home entertainment market with the launch of the new channel on
YouTube, the premier online destination to watch and share original
videos worldwide. The new channel is part of YouTube's recent
entertainment programming venture that delivers niche-oriented original
content produced by some of the world's most respected content creators
to the online video entertainment community. The channel also extends
Lionsgate's strategy of allying itself with world-class, brand name
partners in all of its businesses.
Lionsgate BeFit is
the most recent example of the Company's commitment to remain at the
cutting edge of content creation and delivery by adopting new digital
technologies to deliver a targeted and compelling experience direct to
the consumer whenever and wherever they want it. Lionsgate credited the
channel's early success with its combination of exciting original
programming and one of the world's leading home entertainment fitness
libraries.
"BeFit has accumulated 1.5 million
views over the past month and is growing in viewership by a double
digit percentage every week, and we believe that our ability to combine
compelling original content and a broad and deep catalog of fitness
brands positions us for long term success," said Parducci. "We're
delighted to partner with YouTube and pleased to be one of the first
studios to utilize their platform for a dedicated, branded channel."
An ad-supported one-stop shop for free, high-quality fitness programming, Lionsgate BeFit features original new shows focusing on the latest trends in fitness and featuring top trainers and brands. Lionsgate BeFit also
includes programming from Lionsgate's extensive catalog of fitness
content including the #1 selling brand Jillian Michaels, Jane
Fonda, Denise Austin, Deepak Chopra &
Tara Stiles as well as dance workouts based on the top rated television
series "Dancing with the Stars" and the wildly popular film Dirty Dancing.
The channel features numerous workout styles including yoga, boot camp,
Pilates, cardio, strength and complete workout systems.
The first original show to launch on Lionsgate BeFit, which can be accessed at http://www.youtube.com/BeFit, was BeFit in 90. A new revolutionary program, BeFit in 90 is
a hard-core 90-day workout system designed to deliver results fast and
includes a new playlist for each day. Currently in its first season, two
additional seasons will follow later this year. The program is hosted
by two certified fitness trainers; Samantha Clayton, an Olympic track star from the United Kingdom who is also the wife of baseball all-star Royce Clayton and mother of four (including triplets), and Garret Amerine, a war hero who rebounded from injury in Iraq to become a leader in the campaign to get and stay fit.
"When YouTube told us it was making a bold step
into original programming with a wide array of the most talented and
innovative content creators in the world, we didn't hesitate to come on
board," said Kajsa Vikman, SVP of
Marketing and General Manager of Fitness. "We knew that our
relationships with the biggest and most talented names and brands in
fitness along with our extensive DVD library could help us deliver the
premiere fitness destination for millions of people all over the world. BeFit in 90 is just the beginning of the high quality programming we plan to deliver."
Three months after its January 2012 launch, Lionsgate BeFit is already preparing to expand its slate of original content to include BeFit Club Hip Hop, a hip hop dance fitness series, featuring the latest moves from the club and hip hop scene in fun to follow routines. BeFit Club Hip Hop is led by three choreographers; Bryan Tanaka, a lead dancer and performer with some of the music industry's biggest names such as Beyonce, Rihanna and Lady Gaga as well as Dejan Tubic & Janelle Ginestra,
two social media favorites with a combined total of 50 million views on
YouTube who are renowned for their choreography and fierce moves.
Another show set to premiere targets baby boomers and older, Jane Fonda Prime Time Health,
featuring the Academy Award® winner and fitness icon sharing her advice
– addressing such topics as workout routines, stretching, strengthening
and toning as well as healthy eating habits, crucial vitamin intake and
subjects to keep one more focused and happy. Additional original new
programming is in development and will continue to launch throughout the
year.
ABOUT LIONSGATE
Lionsgate is a leading global entertainment company with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution, new channel platforms and international distribution and sales. The Company has built a strong television presence in production of primetime cable and broadcast network series, distribution and syndication of programming and an array of channel assets. Lionsgate currently has 15 shows on more than 10 networks spanning its primetime production, distribution and syndication businesses, including such critically-acclaimed hits as the multiple Emmy Award-winning "Mad Men," "Weeds" and "Nurse Jackie," along with the powerful drama "Boss" and the syndication successes "Tyler Perry's House of Payne," its spinoff "Meet the Browns," "For Better Or Worse," "The Wendy Williams Show" "Are We There Yet?" and the upcoming "Anger Management."
Lionsgate is a leading global entertainment company with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution, new channel platforms and international distribution and sales. The Company has built a strong television presence in production of primetime cable and broadcast network series, distribution and syndication of programming and an array of channel assets. Lionsgate currently has 15 shows on more than 10 networks spanning its primetime production, distribution and syndication businesses, including such critically-acclaimed hits as the multiple Emmy Award-winning "Mad Men," "Weeds" and "Nurse Jackie," along with the powerful drama "Boss" and the syndication successes "Tyler Perry's House of Payne," its spinoff "Meet the Browns," "For Better Or Worse," "The Wendy Williams Show" "Are We There Yet?" and the upcoming "Anger Management."
Its
feature film business has been fueled by such recent successes as the
blockbuster first installment of "The Hunger Games" franchise,
which has already grossed more than half a billion dollars at the
worldwide box office, "The Expendables," "The Lincoln Lawyer," "Cabin
In The Woods," "Tyler Perry's Madea's Big Happy Family" and "Margin Call." With the January 2012
acquisition of Summit Entertainment, the Company now has the two
leading young adult franchises - the blockbuster "Twilight Saga," which
has grossed more than $2.5 billion at the
worldwide box office, and "The Hunger Games." Recent Summit hits include
"Red," "Letters to Juliet," "Knowing," the "Step Up" franchise and the
Academy Award-winning Best Picture, "The Hurt Locker."
Lionsgate's
home entertainment business is an industry leader in box office-to-DVD
and box office-to-VOD revenue conversion rate. Lionsgate handles a
prestigious and prolific library of approximately 13,000 motion picture
and television titles that is an important source of recurring revenue
and serves as the foundation for the growth of the Company's core
businesses. The Lionsgate and Summit brands remain synonymous with
original, daring, quality entertainment in markets around the world.
For further information, please contact:
http://www.prnewswire.com/news-releases/lionsgate-launches-befit-a-dedicated-fitness-channel-on-youtube-149498465.html
This press release also appeared on TheStreet, iStockAnalyst.com and MarketWatch.
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