Women's Wear Daily
October 29, 2012
Skechers USA Inc. went the extra mile for children with special needs when the company held its fourth annual Pier to Pier Friendship Walk on Oct. 28, in Manhattan Beach, Calif.
More than 8,500 participants made the 3.4-mile trip from Manhattan Beach Pier to Hermosa Beach Pier, and back. The event raised more than $750,000 for The Friendship Circle, a nonprofit group that helps children with special needs find mentoring and social programs.
“What that organization does is pairs children with special needs with volunteers from middle schools and high schools and they become lifelong friends,” said Skechers President Michael Greenberg. “Children with special needs, a lot of them lack friends. The student volunteers become their friends and they meet every single week. It’s a beautiful thing to see a child with special needs having buddies who bring so much joy and happiness to their lives.”
The event was co-hosted by Hall of Fame baseball manager Tommy Lasorda, “Dancing With the Stars” co-host Brooke Burke-Charvet, and fitness expert Denise Austin.
http://www.wwd.com/footwear-news/people/skechers-holds-charity-pier-walk-6462154
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