Interview with Jim Baugh, Founder of PHIT America
Written by:
Staff on 5th September 2013
Introduction: Jim Baugh, a lifelong tennis industry
professional, founded PHIT America in January 2013. He was inducted into
Sporting Goods Industry Hall of Fame in 2011 and is the former
President of Wilson Sporting Goods. Currently, he serves on the Board of
Directors for the Sports & Fitness Industry Association (SFIA) and
GOLF 20/20 Executive Committee. He’s held similar roles with the Tennis
Industry Association and United States Tennis Association.
Question (Q): What is PHIT America?
Answer (A): PHIT America
is a non-profit education and advocacy organization designed to get
America more active, fit and healthy to combat the nation’s inactivity
and obesity crisis. The statistics are staggering – 68 percent of
Americans are either obese or overweight. A sedentary lifestyle is the
prime contributor to the escalating health care costs we all face. The
World Health Organization estimates $1 spent on physical activity can
save $3.20 on future medical expenses.
Q: Why did you decide to create PHIT America? With
my experience in the sports industry, I realized there was a bigger
mission. America needs our help! If we can get organizations working
together, we can help influence activity levels in this country. It will
reduce obesity and healthcare costs. PHIT America has more than 130
companies working together to promote active, fit, and healthy
lifestyles.
Q: What is the primary goal of the organization?
A: Our main objective is to create “A Movement for a
Fit and Healthy America” by educating men, women and children about the
importance of an active lifestyle to improve overall health. Around 192
million Americans are not active to healthy standards and it’s our
mission to get them headed in the right direction.
Q: What is being done in Washington, D.C. to inform Congressional leaders about the inactivity and obesity crisis?
A: PHIT America supports two pieces of legislation crucial to increasing the number of healthy Americans. When passed, the
Personal Health Investment Today Act (PHIT) will allow people to use pre-tax medical accounts for physical activity expenses. The
Physical Education Program (PEP) is an 11-year Federal grant from the Department of Education for schools to rebuild health and fitness programs.
Each March, the SFIA hosts “National Health Through Fitness Day” on
Capitol Hill with approximately 150 industry executives, 20 celebrity
athletes and 40 sponsors to help pass legislation to “Get America
Moving.” Our next event will be held in March 2014, our 14th consecutive
year. Americans can also help by going to PHITAmerica.org and clicking
“Advocate” tab. It’s very simple to contact your Congressional leaders
to show support.
Q: Are any tennis organizations supporting the cause?
A: Since our January 2013 launch,
more than 130 leading companies and associations
from the sports, fitness, retail and media industries have contributed
funds and services to support PHIT America. There are close to 20
companies in tennis who are sponsors including Babolat, Midtown Athletic
Clubs, Dick’s Sporting Goods, Finish Line, Head, Holabird Sports,
Wilson, Prince, PTR Tennis, Tennis Channel, Midwest, Holabirds, Tennis
Express and Tennis Warehouse, Tennis Industry Association, to name a
few.
In addition, we have several celebrity athletes who adopt our vision
to get Americans healthy through regular physical activity and exercise.
For example, NFL great Hershel Walker, tennis legends Mike and Bob
Bryan, fitness expert Denise Austin and Golf Channel instructor Michael
Breed are a few of our first celebrity ambassadors.
Q: At the local level, are there any programs for people to get involved with and be active?
A: Yes, we recently announced the official launch of the
Mayors Fitness Challenge
(MFC), a fun 10-week health and wellness campaign designed to encourage
community interaction through fitness and educational programs.
The program initiates weight loss and promotes active lifestyles
through group fitness activities. This includes participation in
complimentary or reduced-rate exercise classes and regular weigh-ins to
track overall progress. The 110 individuals who finished the challenge
in 2011 lost an average of 15.5 pounds and learned valuable lessons to
maintain a dynamic routine.
MFC introduces participants to area gyms and sporting goods retailers
while taking advantage of the city’s natural resources for outdoor
activities such as boot camps. For more info, visit
www.MayorsFitnessChallenge.org.
Q: What can Americans do to support PHIT America?
A: To learn more and support our mission, visit
www.PHITAmerica.org
to advocate, provide a donation or participate in health and wellness
programs. Americans can also sign up to join the “Fan Club” and receive
news updates, fitness tips and more.
About PHIT America
Founded in January 2013, PHIT America and its 130-plus sponsors are
responding to the inactivity and obesity crisis by leading “A Movement
for a Fit and Healthy America.” PHIT America promotes grass-roots
fitness and sports initiatives, including development of high-quality
physical education (PE) programs in schools. Recent Physical Activity
Council research shows children in PE are three to four times more
likely to be active outside of school.
PHIT America also supports two vital pieces of legislation, which will increase the number of fit and healthy Americans:
•
Personal Health Investment Today Act (PHIT) – When passed, Americans will be able to use pre-tax medical accounts for physical activity expenses.
Both the PHIT Act and PEP Program will help mitigate rising health
care costs by causing Americans to develop more active lifestyles.
More information:
www.PHITAmerica.org.
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